A complete guide to scaling Facebook advertising by 2025

1.Optimize budget allocation and bidding strategy

1. Increase budget graduallyIncreasing budget gradually in small increments is a relatively safe way to increase volume. It is recommended to increase the budget of the ad group by 10% – 20% every 2 – 3 days. This method will not trigger a new learning phase for the ad group and can keep the ad performance relatively stable. Although the expansion speed is slow, the life of the ad group will be longer.
2. Automated bidding strategy adjustmentManually adjusting the bid may miss the opportunity to run the ad volume. At this time, we need to use the automation function to flexibly and diversely adjust our ad bids.

2.Expand the audience

1. Create a diverse similar audience Facebook’s similar audience function is a powerful tool for expanding new audiences. Similar audiences are mainly created based on the following two types of user data. One is Facebook’s pixel. We can export the pixels accumulated by advertising and let Facebook create similar audiences based on them; the other is the company’s internal data. If your company has its own customer system or company official website, we can also export this part of user information and upload it to Facebook as a seed list to create similar audiences.
2. Explore new user interests Use Facebook’s audience insight tool or third-party advertising spy tools to discover more interests of target users. For example, if your target user group is fitness enthusiasts, in addition to targeting directly related interests such as fitness and sports, you can also expand to more related interest areas such as healthy diet, fat-reducing meals, sports equipment, sports brands, etc. Trying more new interest positioning may discover some unknown users.
3. Develop personalized advertising strategies to segment existing target audiences and develop personalized advertising strategies for different segments, which can also improve the effectiveness and coverage of advertising. We can segment target users by gender, age, consumption preferences, etc., and customize different advertising content and creativity to make the advertising subject closer to the target user’s own image, make users feel more involved, increase the click-through rate and conversion rate of the advertisement, and achieve overall advertising expansion.

3.Optimize advertising creativity and format

3-1Keep the materials fresh. Often, the main reason why an ad cannot be published is the materials. Therefore, we need to regularly update the advertising images, videos, copywriting and other materials to avoid visual fatigue of the audience. The frequency of material updates can be adjusted according to the situation of the ad itself. In order to improve the efficiency of material updates,

3-2. Use a variety of advertising forms Facebook advertising has a variety of forms. We flexibly select a variety of advertising forms for combined delivery according to product characteristics, target audience preferences and marketing goals. For example, for fashion products, carousel ads can be used to display different styles of clothing, and video ads can be used to show the wearing effect and matching methods of clothing. Through a variety of advertising forms, it can meet the browsing habits and information acquisition needs of different audiences, and expand the attractiveness and coverage of advertising.

3-3. Increase user interaction Add a variety of interactive elements to the advertisement, guide users to like, comment and share, etc., to expand the exposure of the advertisement. This can not only increase the interaction between users and advertisements, but also collect user feedback information, which provides reference for product improvement and subsequent advertising. At the same time, the user’s sharing behavior can also make the advertisement more widely spread in their social circles, achieving the purpose of expanding the amount of advertising.