Free Microsoft Bing Ads
Agency Account
Harness the power of Microsoft's advertising platform to boost your visibility, reach more high-quality audiences, and drive remarkable results.
Quick answer
A Bing Ads agency account from SCB is free to open and funded from $100, with no credit card required. It is a Microsoft Advertising account configured by SCB inside an agency structure, billed with no VAT and no service fee. Bing CPCs typically run 30-40% below Google, and balances are refundable within 15 business days.
Last updated 20 October 2026. Figures reflect SCB Agency's published pricing on that date.
Most advertisers fight over the same keywords on Google — which is exactly why smart marketers are moving to Microsoft Advertising. Bing powers search results across Bing, Yahoo, MSN, AOL and the Microsoft Audience Network, reaching hundreds of millions of users who are older, higher-earning and less expensive to acquire. A Bing Ads agency account from SCB Agency gives you that audience with zero VAT, no service fee and instant setup — no credit card, no waiting weeks for approval. New to agency accounts? Read what is an agency ad account for the complete cross-platform guide.
In this guide we explain what a Microsoft Advertising agency account is, why Bing often delivers better return on ad spend than Google, how the two platforms compare, and how to get your Bing ads agency account live within 24 hours.
A Bing Ads agency account — officially a Microsoft Advertising agency account — is an advertising account created through Microsoft's agency partner program. Instead of registering as an individual advertiser, the account is provisioned by an approved agency such as SCB Agency, giving you a more trusted account profile, higher spending limits and partner-level support.
You manage everything through the standard Microsoft Advertising interface: search campaigns, Shopping campaigns, audience campaigns and the Microsoft Audience Network, which extends your ads across MSN, Outlook, Edge and partner sites. Because the account runs on the agency's established infrastructure, it avoids the low starting limits and frequent verification hoops that new personal accounts face.
SCB's Bing agency accounts are legitimate partner-provisioned accounts. You get your own login, full control over campaigns and transparent, VAT-free billing.
Bing Ads is the old name for Microsoft Advertising, and the two are used interchangeably across the industry — including on this page. Three different structures get called "an agency account" and they are not the same thing.
A personal advertiser account is one advertiser with one billing profile. It is the default route, and new accounts start with conservative limits until spending history builds up. A manager (agency) account sits inside an agency structure: the advertiser account is administered alongside others, carries agency-level limits from the start, and can be handed to you with administrator access. The Microsoft Advertising Partner Program is a third thing entirely — a credential for agencies that manage client spend. It is not an account type, and holding it does not by itself give an advertiser higher limits.
| Structure | What it actually is | Who administers it | Spend ceiling at start | Billing |
|---|---|---|---|---|
| Personal advertiser account | One advertiser, one billing profile | You | Conservative while the account is new | Card or invoice, VAT where applicable |
| Manager (agency) account | Advertiser account administered inside an agency structure | You, with administrator access | Agency-level from day one | Deposit at face value, no VAT |
| Partner Program membership | An accreditation for agencies managing client spend | The accredited agency | Not an account — no ceiling of its own | Not applicable |
SCB supplies the second row of that table: a Microsoft Advertising advertiser account configured inside our agency structure, administered by you, funded from $100 with no VAT and no service fee. It is the structure most advertisers actually mean when they search for a Bing agency account.
Bing is the second-largest search engine in the world, and its audience is strikingly different from Google's. Bing users skew older, more affluent and more educated — exactly the profile that converts for B2B, finance, insurance, home services and high-ticket e-commerce. Microsoft reports that Bing's search network reaches more than 100 million unique desktop users in the US alone.
The economics are just as attractive. Bing advertising consistently delivers lower CPC prices than Google — often 30–40% cheaper for the same keywords — because competition is thinner. For advertisers who have already optimized campaigns on Google, importing them to Bing takes minutes and instantly captures incremental conversions at a fraction of the cost.
Add the Microsoft Audience Network, which combines search intent with audience targeting across Microsoft's properties, and you have a platform where conversion rates are often higher and the audience quality is excellent — which is why experienced media buyers treat Bing as a mandatory part of the mix, not an afterthought.
Google reaches a much larger audience; Bing reaches a better-priced one. The two platforms share the same campaign concepts — keywords, bids, quality score, ad extensions — and Microsoft's Google Ads import tool lets you copy campaigns across in a few clicks, so the marginal cost of adding Bing is near zero.
Where they differ: Bing's CPCs are typically 30–40% lower, there is less auction competition, and Microsoft's policies are generally more predictable for new advertisers. Because Google dominates search volume, most brands should run both — but few bother, which is precisely why the early movers on Bing enjoy cheaper traffic today. An SCB agency account makes it effortless to capture both channels with one team and one billing relationship.
| SCB Bing agency account | Personal Microsoft Advertising | Google Ads (reference) | |
|---|---|---|---|
| Account structure | Agency partner account | Individual account | Individual account |
| Setup cost | Free | Free | Free |
| Minimum first deposit | $100 | Card required at signup | Card required at signup |
| VAT on top-ups | None | 19-25% in the EU | 19-25% in the EU |
| Service fee | None | None | None |
| Activation time | Usually within 24 hours, no card | Immediate with a card | Immediate with a card |
| Campaign import | Google Ads campaigns supported | Google Ads import supported | Not applicable |
Getting a Microsoft Advertising agency account from SCB is simple and fast:
1. Share your details. Provide your website URL, target country and preferred account timezone — no credit card required.
2. We provision your account. SCB creates your Bing agency account within 24 hours and delivers your login.
3. Import or build campaigns. Use Microsoft's Google Ads import tool to copy existing campaigns, or build fresh campaigns with SCB's help.
4. Top up and go live. Deposit without VAT, set your budget and start capturing Bing's cheaper clicks immediately.
If you already run Google Ads, importing your campaign structure to Bing typically takes under 15 minutes — and the same keywords that cost you a premium on Google often convert at 30–40% lower cost on Bing.
SCB's Bing agency accounts follow the same transparent model as our Google accounts: no VAT on deposits and no service fee. There is no setup fee, no monthly management charge, and your balance is refundable within 15 business days on request. See the full Bing agency account pricing breakdown for the exact numbers.
Microsoft Advertising sets no strict daily spending cap for agency accounts; your budget is controlled by your daily bid limits, which you can raise at any time. Whether you want to test with $30 a day or scale to thousands, the account grows with you.
The minimum to open a Bing agency account with SCB is $100, and no credit card is required. That figure is the entry point for the account, not a monthly retainer: there is no setup fee and no management charge, so a small test budget is enough to see whether Bing traffic converts for your offer before you commit more.
Billing is deposit-based rather than card-on-file: you fund the account in advance and Microsoft Advertising draws campaign spend from that balance. Deposits are billed with no VAT and no service fee, so your whole deposit becomes ad spend. Because you are not storing a card against the account, a failed payment cannot silently pause a campaign mid-flight — the budget simply runs down and you top up when you choose.
Any unused balance is refundable within 15 business days of a request, with no early-termination penalty. If you are comparing deposit levels across providers, note that a low headline minimum means little if the account arrives with a capped spend ceiling — the deposit and the ceiling are separate numbers, and the second one decides how fast you can scale.
Search demand splits into two camps: advertisers who want to buy a Bing Ads account outright, and advertisers who want to rent one. Buying means the account is registered in your name against your own billing profile. You own the history and the data, and you also own every verification step, policy review and payment failure along the way.
Renting works differently: the account is provisioned for you inside an agency structure and funded by deposit. You skip the verification queue and start with agency-level limits, at the cost of not owning the underlying registration — which is why the refund terms and the provider's track record matter more than the headline price.
SCB only does the second model, and does it openly: free to open, funded from $100, typically live within 24 hours, no VAT, no service fee, and the unused balance refundable within 15 business days. If owning the registration is non-negotiable for you, run a personal account and budget for the standard review process. If being live tomorrow matters more, renting is the shorter path.
Yes. SCB provisions accounts through Microsoft's legitimate agency partner program with real login access and transparent billing. Your account is never shared or resold, and your deposit is protected by SCB's financial security guarantee.
Absolutely. Microsoft's import tool copies your Google campaign structure, keywords, budgets and even some settings into Bing Ads in minutes. SCB can handle the migration for you and adjust bids for Bing's lower CPCs.
Bing typically delivers 30–40% lower CPCs than Google for the same keywords, and with SCB's zero-VAT billing your effective cost per click is lower still.
Your ads appear across the Microsoft Search Network — Bing, Yahoo, MSN, AOL — and, if you enable it, the Microsoft Audience Network across Outlook, Edge, MSN and partner sites.
Your balance is fully refundable within 15 business days on request, with no fees. You can also transfer credit between SCB accounts at any time.
Bing advertising is a natural fit for B2B companies and professional services — legal, finance, insurance, SaaS and home services all see above-average conversion rates on Microsoft's network because the audience skews older, more educated and more likely to make high-value decisions. E-commerce brands benefit from Shopping campaigns on Bing, which face far less competition than on Google while reaching desktop-heavy shoppers.
Advertisers running local campaigns will also find Bing's audience valuable: Microsoft's network reaches users who are 46 years old on average and over-indexes on higher income brackets, making it a strong complement to social advertising. Whatever your vertical, an SCB agency account means you can test Bing without the friction — no credit card, no VAT, no lengthy verification — and decide with real data.
Yes — you log in to Microsoft Advertising with a Microsoft account, which SCB configures as part of your free setup. We handle the account creation, so you only need to provide the email address you want to use.
Absolutely. A single Microsoft Advertising account can run campaigns across any country or region with appropriate currency settings. SCB can configure multi-market setups and help you localize campaigns.
Yes - and the amount is larger than most advertisers expect. On a personal Bing ad account, VAT is charged on top of ad spend in many billing jurisdictions, often with no clean recovery path for cross-border advertisers. Agency accounts billed through SCB skip VAT on ad spend entirely. On $10,000 in monthly spend, that is a direct reduction in cost per result larger than most quarterly optimization gains.
SCB bills you directly for ad spend at face value - what you deposit is what gets spent on ads. There is no VAT, no service fee, and no markup on top-ups. Payments via USD bank account or PayPal are also transaction-fee free.
$100. That deposit goes toward your ad spend - it is not an account rental fee, because the account itself is free. You can top up instantly at any time.
Yes. Deposits are refundable within 15 business days with no additional fees. If your account is ever suspended, your remaining balance can be reallocated to a replacement account instead of being frozen.
Two protections apply: first, your remaining balance can be reallocated to a replacement account, so your budget is never frozen; second, unresolved cases are handled through prioritized support channels with a human contact, which typically resolves Microsoft Advertising account restrictions far faster than the standard appeal queue.
Replacement accounts are typically ready within 24 hours, the same as new accounts - the compliance review for existing SCB clients is faster because your business information is already verified.
Six detailed guides from our team, for advertisers who want the reasoning behind the numbers above.
Cheaper clicks, high-quality audiences and zero VAT — Microsoft Advertising is the underused channel that belongs in every advertiser's mix. SCB Agency can have your Bing ads agency account live within 24 hours, with no service fee and expert support throughout. Contact us today to get started — and check out our Google, Facebook and TikTok agency accounts for the rest of your stack.
Free Microsoft Bing Ads
Agency Account
Harness the power of Microsoft's advertising platform to boost your visibility, reach more high-quality audiences, and drive remarkable results.
Enjoy Lower Competition on Microsoft Ads
In some indutries like automotive, finance, Education, & Telecom, Bing Ads' conversion rate is 10% to 56% higher than that of Google Ads. This significant difference indicates that advertisers can expect a better return on investment when using Microsoft Advertising.
Businesses can access users who may have more income, more educated and slightly more female, thus get higher conversion rates and average order values.
Bing Ads tends to have lower competition density and costs per click compared to Google Ads, which can help you save money and get addtional advertising space.
Enjoy Lower Competition on Microsoft Ads
In some indutries like automotive, finance, Education, & Telecom, Bing Ads' conversion rate is 10% to 56% higher than that of Google Ads. This significant difference indicates that advertisers can expect a better return on investment when using Microsoft Advertising.
Businesses can access users who may have more income, more educated and slightly more female, thus get higher conversion rates and average order values.
Bing Ads tends to have lower competition density and costs per click compared to Google Ads, which can help you save money and get addtional advertising space.
Benefits of SCB Microsoft Agency Ad Account
Enjoy a complimentary agency account without the worry of additional taxes and service charges.
Unlike regular accounts, the agency account does not have a spending cap, giving you more opportunities to reach potential customers.
Create more effective and targeted ad campaigns with advanced targeting options, campaign tracking and reporting on the Bing search engine.
No need to link your own credit card when opening an account. Simply provide your website url, account timezone, and email address.
Your balance can be reallocated between accounts if suspended, plus you can refund your deposit within 15 days without any additional fees.
Receive instant support from our well-trained ad experts, ensuring that any issues or queries are addressed promptly.
Benefits of SCB Microsoft Agency Ad Account
Enjoy a complimentary agency account without the worry of additional taxes and service charges.
Unlike regular accounts, the agency account does not have a spending cap, giving you more opportunities to reach potential customers.
Create more effective and targeted ad campaigns with advanced targeting options, campaign tracking and reporting on the Bing search engine.
No need to link your own credit card when opening an account. Simply provide your website url, account timezone, and email address.
Your balance can be reallocated between accounts if suspended, plus you can refund your deposit within 15 days without any additional fees.
Receive instant support from our well-trained ad experts, ensuring that any issues or queries are addressed promptly.
Questions You Might Have
SCB offers you free agency accounts, you can either rent or buy one. With a minimum deposit of $100, you're set to go
You can use a USD Bank Account, PayPal, PingPong, & Payoneer for payment. Transactions via USD Bank Account and PayPal are fee-free.
Your balance can be reallocated between accounts if suspended, plus you can refund your deposit within 15 days without any additional fees.
Questions You Might Have
SCB offers you free agency accounts, you can either rent or buy one. With a minimum deposit of just $100, you're set to go.
You can use a USD Bank Account, PayPal, PingPong, & Payoneer for payment. Transactions via USD Bank Account and PayPal are fee-free.
Your balance can be reallocated between accounts if suspended, plus you can refund your deposit within 15 days without any additional fees.
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