While everyone fights over Google Ads, smart advertisers are quietly winning on Bing u2014 where competition is lower, CPCs are cheaper, and the audience skews toward higher-income, older demographics with real purchasing power. A free Bing ads agency account lets you tap into this underserved channel without the VAT, spend limits, and account instability that plague standard accounts.
This guide explains what a Bing ads agency account is, why it’s a smart addition to your ad strategy, and how to get one for free through SCB Agency.
What Is a Bing Ads Agency Account?
A Bing ads agency account (now called Microsoft Advertising) is an advertising account issued through an official Microsoft Advertising agency partner. Instead of creating a standard account directly, you access Microsoft Advertising through an agency with a direct relationship with Microsoft.
This gives you several key advantages:
Higher trust score. Agency accounts are pre-vetted by Microsoft, so they start with a higher trust rating and are less likely to be flagged or restricted.
No spending limits. Standard Microsoft Advertising accounts start with low daily spend caps. Agency accounts let you scale from day one.
No VAT charges. Standard accounts in many regions are charged VAT on ad spend. Agency accounts bypass these charges, saving you 15-25%.
Priority support. Agency partners get access to dedicated Microsoft support channels.
Why Advertisers Overlook Bing (And Why That’s Your Opportunity)
Most advertisers focus exclusively on Google and Facebook, leaving Bing as an underserved channel. Here’s why that’s a mistake:
1. Lower competition. Fewer advertisers means lower CPCs. You can often get the same keywords on Bing for 30-50% less than on Google.
2. High-value audience. Bing’s audience skews toward older, higher-income demographics u2014 people who are more likely to make purchases.
3. Less restrictive policies. Microsoft Advertising often has more lenient ad policies than Google, making it easier to run campaigns in niches that Google restricts.
4. Access to LinkedIn data. Microsoft Advertising offers unique targeting options using LinkedIn profile data, which Google doesn’t have.
5. Less VAT burden. Standard accounts are hit with VAT, but a free Bing ads agency account eliminates this entirely.
How to Get a Free Bing Ads Agency Account
Step 1: Contact SCB Agency
Reach out through our contact page or via WhatsApp/Telegram. Send your website link so we can review compliance with Microsoft Advertising policies.
Step 2: Make Your Deposit
Once approved, make a minimum deposit of $100. This goes entirely into your ad spend u2014 no setup fees, no monthly fees, no service charges. Payment options include USD Bank Account (fee-free), PayPal (fee-free), PingPong, and Payoneer
Step 3: Start Advertising
Within 24 hours, your Bing ads agency account will be ready. Import your Google Ads campaigns or start fresh, and begin reaching Bing’s high-value audience with unlimited spend and zero VAT.
Free Bing Ads Agency Account: Key Benefits
| Feature | Standard Bing Ads | SCB Agency Account |
|---|---|---|
| Setup cost | Free | Free ($100 deposit goes to ad balance) |
| Daily spend limit | Low, increases slowly | Unlimited from day one |
| VAT charges | Yes (15-25%) | No VAT |
| Service fees | N/A | No service fees |
| Account stability | Low | High (agency-level trust) |
| Support | Standard support | Priority 24/7 support |
| Refund policy | Limited | 15 business days, no fees |
Who Should Use a Bing Ads Agency Account?
B2B businesses that can leverage Microsoft Advertising’s LinkedIn profile targeting to reach decision-makers.
E-commerce stores that want to diversify beyond Google and Facebook and capture Bing’s high-income shoppers.
Financial services and professional services that face policy restrictions on Google but are welcome on Bing.
International advertisers who want to avoid VAT and reach audiences in regions where Bing has strong market share.
Advertisers looking for cheaper CPCs who want to stretch their ad budget further.
Tips for Winning with Bing Ads
1. Import from Google Ads. Microsoft Advertising lets you import your Google Ads campaigns directly, saving hours of setup time. Just review and adjust before going live.
2. Use LinkedIn targeting. Take advantage of Microsoft Advertising’s unique LinkedIn profile targeting to reach specific job titles, industries, and company sizes.
3. Optimize for the Bing audience. Bing’s audience skews older and higher-income. Adjust your messaging and offers accordingly.
4. Start with exact match. Begin with exact-match keywords to control costs, then expand to phrase and broad match as you gather data.
5. Scale winning campaigns without limits. With an agency account’s unlimited spend, scale winning Bing campaigns 30-50% every 2-3 days.
Ready to Win on Bing with a Free Agency Account?
Bing is the most overlooked opportunity in paid advertising u2014 lower costs, high-value audiences, and less competition. With a free Bing ads agency account from SCB, you get unlimited spend, no VAT, no service fees, and priority support.
Get your free Bing ads agency account now u2014 the process takes less than 24 hours, and the minimum deposit is just $100.
For more on scaling your paid advertising, check out our Google Ads agency account guide.
FAQ
Q: How much does a free Bing ads agency account cost?
A: The account is completely free. You only need a minimum deposit of $100, which goes entirely into your ad spend balance.
Q: How long does it take to get a Bing ads agency account?
A: Once your payment is processed, your account will be ready within 24 hours.
Q: Does the Bing ads agency account have VAT charges?
A: No. SCB agency accounts have no VAT charges, saving you 15-25% on your ad spend.
Q: Can I get a refund if my account is suspended?
A: Yes, your balance can be reallocated, and your deposit is refundable within 15 business days with no fees.
Q: What is the difference between Bing Ads and Microsoft Advertising?
A: They are the same platform. Bing Ads was rebranded to Microsoft Advertising in 2019.